Many people tend to assume that the best way to handle affiliate marketing is through e-mail. E-mail marketing and affiliate marketing make a good match because you have the chance to communicate directly with your audience in a personal way and convince them to click on your products. This will give you a long-term route to market that you can then use again and again and if you have a big enough list that trust you, it’s almost like having a license to print money!
But e-mail marketing isn’t the only way to promote an affiliate product. There are many other effective methods which can in some cases even be more successful depending on the nature of the product and the niche. One of these is video marketing…
Why Video Marketing Works So Well
Video marketing offers a ton of advantages that makes it perfect for selling an affiliate product.
For starters, video marketing is something you can use to quickly start reaching a massive audience. If you post a video to YouTube and you choose the right title, subject and description, then even without having built an audience prior, you can immediately get a thousand views or several.
What’s more though, is that video marketing allows you to very quickly build trust and convince someone to buy. This works incredibly well because people get to actually see you and they get to hear you talk about why the product is so good. Instead of being an anonymous testimonial, this is now a testimonial from someone they can actually see, who seems to be honest and who is even able to demonstrate evidence of what they’re saying potentially.
Then, all you need to do is to include your link in the description or to talk about going to your site (which will act as a landing page) and you can start generating lots of big sales.
Some Tips for Success
Some tips to help you get this right are to:
• Make sure your video looks professional but not ‘too slick’
• Dress smart, but don’t wear a suit or you’ll look like you’re trying too hard
• Get a good camera
• Try to be likeable and personable
• Provide real value in the video with actionable tips and advice
• Pick a product you really believe in to sell – this will come across in the video even if you’re acting